SpeakerCraft’s CEDIA Expo 2009 booth couldn’t be more different than its 2008 Expo booth.

Last year the company de-emphasized products and played up business — albeit in the context of watching scantily clad dancers.

“We’re displaying almost all of our products [this year],” says Dave Donald, VP of marketing. The shift in focus is “sort of a yin and yang thing.”

“We did our business message last year. And we took it out on the road all year. This year, we’re back to products.”

Among the products SpeakerCraft is showing in booth 2418 are its Nirv multiroom audio system, which president Jeremy Burkhardt teased as “the largest product introduction ever.”

SpeakerCraft also is showing its first-ever receivers that are part of the new Vital line.

SpeakerCraft’s booth, of course, isn’t without its flare. The large “Burning Man”-esque tents seem to attract installers — hence the relatively big crowds.

We were wondering if SpeakerCraft’s always-interesting booth would emphasis “Nirv or Nudity.” The answer is Nirv.

By Tom LeBlanc

http://www.cepro.com/article/inside_speakercrafts_booth_at_cedia_expo_2009/K32

Custom Installation Services, LLC – Home Entertainment Audio and Video services in North Carolina.