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Look for rapid growth and falling prices in LED display market, report says.

Think you’re seeing more LED TVs today? You’ve seen nothing yet, according to the latest Quarterly LED Backlight Panel Shipment and Forecast Report by DisplaySearch.

LCD TV panel makers are targeting aggressive growth for LED panels, with Samsung and Sharp aiming to ship more LED-based LCD TVs than CCFL panels in the fourth quarter of this year, states the report. And prices will continue to drop.

Manufacturers of LED panels plan to reach 40 percent LED penetration in the fourth quarter this year (see table below), and to exceed 50 percent in quarter two of 2011, adds the report. Penetration is highest among leading LCD TV panel makers, including Samsung, LG Display, AUO, Sharp, and Chimei Innolux. Sharp is the only one focusing on direct-type LED backlights, as opposed to the more common edge-lit structure.

“LCD TV panel prices fell quickly in Q3’10 due to oversupply and inventory adjustments downstream. However, LED panel prices are falling even faster than CCFL,” notes David Hsieh, Large-Area LCD Research Team Leader and Vice President of the Greater China Market for DisplaySearch. “Panel makers are expecting to grow their shipments through the end of the year as LED panel prices and end-market retailer prices of LED LCD TVs fall rapidly.”

DisplaySearch also found that many system integrators or brands that have their own LCD module assemblies are also buying LCD cells from panel makers such as Chimei Innolux and AUO, and then assembling the LED backlight with their own design. The backlight, module, and system integration business models of leading manufacturers are helping to drive rapid LED penetration.

The Quarterly LED Backlight Panel Shipment and Forecast Report also examined LED panel shipment and penetration in desktop monitor and notebook PC panels. LED penetration for desktop monitor panels shipped in the second quarter of 2010 was 13.1 percent, and panel makers have set targets to exceed 30 percent by the end of the year. LG Display, AUO and Chimei Innolux are leading in LED monitor panel shipments. In terms of notebook PCs, LED penetration soared to 92 percent in the second quarter.

by Steven Castle

http://www.electronichouse.com/article/led_tvs_are_taking_over/news_tvs

Custom Installation Services, LLC – ”We may be a few dollars more than the competition, but we are a million times better”.

C.I.S. - Davidson NC's Choice For 3d Media Room Sales & Design!

Before you buy, consider the lifespan of a TV that stays on all the time at full brightness, the accessories that get tossed, the quality of the new sets vs. the old, and more.

Retailers are clearing out their HDTV inventories to make room for the 2010 models, which are coming out in a burst, rather than the typical steady stream.

Should you go for a deal on an older model or wait for a shiny new one?

HD Guru Gary Merson breaks it down:

TV Improvements
On the larger LCD and plasma screens, the improvements are fairly substantial in terms of quality, connectivity and of course 3D.

“If you are looking for a higher end model or want 3D (all 40″ and larger), we recommend going for a 2010,” Merson writes.

Wear and tear
The one thing that tends to wear out on TVs is the light source. TV makers give us the specs for lifespan, but not for the life of a TV that’s on all the time at full brightness, as they would be on the retail floor.

Merson has some fancy tools for checking the age of a TV, figuring out its age and determining its lifespan.

Where’s the box?
Merson divulges this dirty little Best Buy secret, and apparently they’re not too happy about it:

Many retailers (including Best Buy) demo larger flat screen sets on the wall, which makes retailing sense. What doesn’t make sense is Best Buy’s wasteful and environmentally irresponsible policy of discarding cartons, packing materials, owner’s manuals, cables, accessories and, incredibly, sometimes even the remote controls and table stands!

Should you buy a demo?
Ultimately, Merson recommends against it for many reasons. Instead, he suggests this:

HD Guru recommends purchasing a new factory sealed closeout model if it’s at a substantial discount or go for a 2010 model. A demo unit should only be considered if you do not need to purchase replacement accessories and are offered a 40% discount (offer to pay less to the Best Buy store manager, who has demo price discretion) and even then only buy after you’ve checked the TV’s age and verified there’s no screen burn-in, scratches, chips, scuffs or bulb burnout.

For more details, visit HDGuru.com

by Julie Jacobson

http://www.electronichouse.com/article/should_you_buy_a_demo_hdtv/

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