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The MXC touring the U.S. from lighting manufacturer Lutron features solutions for lights, shades, energy efficiency and home theater.
As a leading lighting control manufacturer and pioneer of the dimmer, let’s just say Lutron Electronics is always full of bright ideas.
The company’s latest is rolling along to a city near you to—it’s an RV dubbed Lutron’s Mobile Experience Center (MXC) used to, ahem, enlighten people about the benefits of lighting control, whether it be as an enhancement to their home theater, a convenience, an aesthetic improvement, or a way to increase your home’s energy efficiency.
The MXC tour has expanded from five cities in its debut last year to 12 this year—the 43-foot vehicle has made its way from California to Florida to Georgia to North Carolina and is wrapping up in the Boston area this week (click here to check out the dates and locations). It’s scheduled for stops in the New York area, Indianapolis, Pacific Northwest and Northern California to fill the second half of the year.
Mainly people have been able to find it sitting in parking lots outside of their local Lowe’s and Home Depot home improvement stores, though it’s also hit events such as golf tournaments and a Monday Night Football game during its two tours, along with lighting showrooms, electrical distributors, and A/V dealers and distributors.
“We have ‘experience centers’ throughout the United States, where we saw success in educating people,” says senior residential PR manager Melissa Andresko. “With lighting control and lighting products there’s usually an ‘aha’ moment when people experience them, and we tried to replicate that as best as we could in the MXC.”
As far as Lutron products on display and demonstration in the MXC, the tour showcases:
-Basic DIY dimmers commonly found at retail locations like Lowe’s and Home Depot
-Color wall displaying the matte, gloss and metal finishes
-Maestro eco-timer, Diva eco-dim and Meadowlark eco-minder as part of an energy-savings solution wall
-Lutron dimming capability with all popular light sources—incandescent, halogen, LED, CFL and low-voltage loads
-HomeWorks lighting control, Sivoia QS shading and Ivalo (by Lutron) light fixtures as part of a mini home theater
by Arlen Schweiger
http://www.electronichouse.com/article/inside_lutrons_mobile_experience_center/
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